6 KITCHEN GAME-CHANGERS YOU NEED IN 2025

A monthly emailed newsletter for KitchenWiz - a company producing kitchen appliances. Target audience: MILLENNIALS.

Ditch your old-school kitchen appliances for these gadgets to make cooking fun and easy! 🍲🧑‍🍳🍲

Ted | @teddythefoodie: “Level up your mornings - programme it from bed with your phone or voice, and boom, your coffee’s ready when you hit the kitchen! 🤌☕”

[KitchenWiz offer]

Ellie | @veggiequeen: “Forget basic blenders - this gem does it better, plus it chops, weighs and cooks! Easy to use and clean - I love mine! 🙌”

[KitchenWiz offer]

Sally | @sassysizzle: “Just toss in your ingredients before work, start cooking via phone while you’re there, and dinner’s ready when you get back home! Life-changing! 🍲💕”

[KitchenWiz offer]

Yuki | @bakeithappen: “From precision baking tech to internal camera - perfect results guaranteed! Plus, it’s ✨self-cleaning✨- honestly, could it be more perfect?!"

[KitchenWiz offer]

Zoe | @chopitlikeitshot: “This babe with touchscreen shows you shopping lists, recipe ideas based on what’s inside, and my fav 👉 SPOILAGE ALERTS! 🤯”

[KitchenWiz offer]

Zumbo | @forkyeah: “We’re always on a phone, from searching recipes to cooking, so get yourself a functional and secure stand with non-slip grip! I got two. 🤙📱💫”

[KitchenWiz offer]

Cut your prep time in half and make cooking fun - no worries about your budget! 💸

CTA – Click for discount!

Target audience: MILLENNIALS

Demographics:

• Age: 25–40
• Gender: mixed
• Income: ranging from £20,000 to £35,000 annually
• Occupation: retail sector, customer support, receptionists, health and social workers, teachers, entrepreneurs, small creative business owners, bloggers, influencers, graphic designers, programmers, professionals in tech and finance companies
• Education level: mostly university-educated, with a significant portion holding bachelor's or master's degrees
• Location: urban and suburban areas with vibrant food and lifestyle cultures,
  but also quiet countryside if they work from home
• Marital status: mix of single, married and cohabiting individuals, with or without children

Psychographics:

• Habits:

-regular users of apps and gadgets simplifying their meal-prepping routines

- shopping mostly online, especially for high-quality, durable, and aesthetically pleasing products

- researching products heavily before making any purchase

- relying on reviews and social media influencers’ opinions

- love experimenting with food, trying new recipes and hosting gatherings

- choosing more sustainable and eco-conscious options

• Hobbies:

- cooking, baking and food styling for social media

- exploring global cuisines, as well as vegan or vegetarian dishes

- watching food-related YouTube channels or TV programmes

• Values:

- high regard for sustainability and eco-conscious products

- loyalty to brands with ethical practices and relatable messaging

- quality over quantity (willing to invest in premium kitchen appliances)

- efficiency (they love energy- and time-saving tools)

• Attitudes

- curious and open-minded (in general, but also about innovative kitchen technology)

- sceptical of exaggerated marketing claims - prefer to see evidence

- appreciate brands that communicate authentically and align with their lifestyle and values

• Lifestyle:

- busy (juggling work, social life, personal growth, mental and physical health) but desperately trying to find balance through good organisation, tight schedules, efficiency and time saving tools

- enjoying home-cooked meals, but looking for ways to cut prep time

- health-conscious, with an eye for products supporting nutrition and well-being

• Personality traits:

- social media devotee and scroll-a-holic, either as a content creator or constantly looking for inspiration

- if a foodie, then engaging with online cooking communities

- tech-savvy (comfortable in today’s digital world, adapting quickly to evolving technology, and confident in using it effectively to improve productivity)

- creative and enthusiastic about personal expression (even in cooking)

- pragmatic (loves a good deal but won’t compromise on quality)