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HOW TO REDUCE YOUR CARBON FOOTPRINT IN THE WORKPLACE

BROOKTECH, a leading commercial maintenance company specializing in plumbing, heating, and electrical services, recently hosted an expert-led event focused on helping businesses reduce their carbon footprint in the workplace. Invited attendees, selected from BROOKTECH’s subscriber list, received exclusive insights and actionable strategies via a targeted marketing campaign.

To extend the impact of this event, BROOKTECH decided to create an engaging and informative eBook, providing attendees with valuable takeaways and practical guidance. I developed a structured outline for this eBook to ensure it remains relevant, and easy to navigate, transforming key discussions from the event into a lasting resource.

HOW TO REDUCE YOUR CARBON FOOTPRINT IN THE WORKPLACE 


CLIMATE CHANGE: FIVE THINGS WE HAVE LEARNED FROM THE IPCC REPORT. 
by Corinne Le Quere | professor of Climate Change Science
Source: recent IPCC report (www.ipcc.ch)

  • the dangers of warming our planet
  • the importance of stopping climate change
  • CTA promoting website of The Climate Change Committee
    (professor Le Quere is its member) www.theccc.org.uk [discover more]


THE BENEFITS OF RUNNING AN ECO-FRIENDLY BUSINESS. 
by Charlie Fletcher | writer at Greener Ideal | expert in sustainability
Source: Ethical Consumer Markets Report 2021 (www.ethicalconsumer.org)

  • positive impact on brand reputation
  • boost of employee satisfaction
  • tax credits and grants
  • saving money on energy bills
  • CTA promoting Greener Ideal portal (www.greenerideal.com) [read more]


12 EASY WAYS TO REDUCE CARBON FOOTPRINT IN YOUR WORKPLACE. 
by Andrew Grover | CEO of Advantage Utilities

Advantage Utilities (www.advantageutilities.com) is a team of environmental consultants providing other businesses with an expert support in meeting the UK government 2035 net-zero target.

  • energy-saving appliances and efficient lighting
  • optimizing heating, insulation and air conditioning
  • reducing food waste
  • introducing paperless, plastic-free culture and waste recycling
  • promoting public transport and electric vehicles
  • CTA promoting Advantage Utilities:
    Find a solution to suit your business needs [book consultation now]


HOW TO SAVE MONEY AND PLANET WITH ENERGY STAR CERTIFIED PRODUCTS? 
by Nat Keohane | President of Centre for Climate and Energy Solutions

  • advantages of a government-backed programme helping businesses to choose energy efficient products (www.energystar.gov)
  • Energy Star certified products at Brooktech
  • CTA promoting Brooktech services [top picks for you]


CONCLUSION - restating the topic and a clear summary

    PS This event never actually happened - I invented the speakers, topics and entire concept to craft a compelling and relevant eBook. Researching and building it from scratch was a challenge, but I enjoyed it a lot!