5 REASONS TO BREAK UP WITH YOUR MICROWAVE (AND WHAT TO USE INSTEAD)

An article (about 200 words) for monthly emailed newsletter for KitchenWiz - a company that produces kitchen appliances. Target audience: MILLENNIALS.

It’s quick, easy, and super convenient - but also dangerous, especially if you got yours from Temu… Anyway, here’s why it’s time to ditch the microwave for good!

It doesn’t heat evenly, leaving bacteria lurking in your food…🦠🤢🦠

Goodbye to crispy - hello to weird and rubbery! 🫠

When heated, it releases nasty chemicals into your food. ☣️☠️☣️

High temps zap them. Your kale deserves better. ⚡🥀⚡

Microwaves can’t multitask. 🥱👎

Not sure what to replace it with? KitchenWiz has you covered! Check out our top picks for the best-quality smart appliances:

Perfect for quick and crispy reheats - no oil, no fuss!

[KitchenWiz offer]

Gentle and even heating that keeps it juicy.

[KitchenWiz offer]

It steams, pressure cooks, slow cooks and slays everything from soups to rice.

[KitchenWiz offer]

Bake, broil, toast and reheat your food keeping it crispy and full of flavour.

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So, don’t wait - level up your meals with KitchenWiz! 🍲🧑‍🍳🍲

CTA: Snag your discount now!

Target audience: MILLENNIALS

Demographics:

• Age: 25–40
• Gender: mixed
• Income: ranging from £20,000 to £35,000 annually
• Occupation: retail sector, customer support, receptionists, health and social workers, teachers, entrepreneurs, small creative business owners, bloggers, influencers, graphic designers, programmers, professionals in tech and finance companies
• Education level: mostly university-educated, with a significant portion holding bachelor's or master's degrees
• Location: urban and suburban areas with vibrant food and lifestyle cultures,
  but also quiet countryside if they work from home
• Marital status: mix of single, married and cohabiting individuals, with or without children

Psychographics:

Habits:

-regular users of apps and gadgets simplifying their meal-prepping routines

- shopping mostly online, especially for high-quality, durable, and aesthetically pleasing products

- researching products heavily before making any purchase

- relying on reviews and social media influencers’ opinions

- love experimenting with food, trying new recipes and hosting gatherings

- choosing more sustainable and eco-conscious options

• Hobbies:

- cooking, baking and food styling for social media

- exploring global cuisines, as well as vegan or vegetarian dishes

- watching food-related YouTube channels or TV programmes

• Values:

- high regard for sustainability and eco-conscious products

- loyalty to brands with ethical practices and relatable messaging

- quality over quantity (willing to invest in premium kitchen appliances)

- efficiency (they love energy- and time-saving tools)

• Attitudes

- curious and open-minded (in general, but also about innovative kitchen technology)

- sceptical of exaggerated marketing claims - prefer to see evidence

- appreciate brands that communicate authentically and align with their lifestyle and values

• Lifestyle:

- busy (juggling work, social life, personal growth, mental and physical health) but desperately trying to find balance through good organisation, tight schedules, efficiency and time saving tools

- enjoying home-cooked meals, but looking for ways to cut prep time

- health-conscious, with an eye for products supporting nutrition and well-being

• Personality traits:

- social media devotee and scroll-a-holic, either as a content creator or constantly looking for inspiration

- if a foodie, then engaging with online cooking communities

- tech-savvy (comfortable in today’s digital world, adapting quickly to evolving technology, and confident in using it effectively to improve productivity)

- creative and enthusiastic about personal expression (even in cooking)

- pragmatic (loves a good deal but won’t compromise on quality)